How The Ordinary Serum Foundation Is Made

The Ordinary Serum Foundation sparked a 75,000-person waitlist before its release. Here’s how the medium-coverage formula with a $7 price tag is made inside the brand’s facilities in Toronto. The serum foundation is made up of three phases: a water phase, an oil phase, and a powder phase. Once everything is mixed together to form the foundation color, a sample goes to the quality team for an evaluation and color check. The team members compare the sample batch with the standard batch to ensure everything is identical. The foundation is also tested under various lighting conditions like daylight, fluorescent, and store lighting. The product is filled into bottles and sold.

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How The Ordinary Serum Foundation Is Made


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